Dear Sirs:
Kindly find attached the pre budget views of Mr. Vijay Bobba, CEO, i-mint, India’s first multi-partner rewards programme, along with his photograph.
Would appreciate it if you could publish his comments.
Regards,
Parthiv Kamani
Principal Consultant
Blue Lotus Communications
Ph: 9820025590/66522804
About I-mint
- i-mint was launched on 1st August 2006 as India’s first Multi Partner Rewards Program wherein Airtel, HPCL, ICICI Bank, Air India, Lifestyle, Monginis, Bookmyshow.com and MakeMyTrip.com joined hands to create a single rewards platform powered by sophisticated technology.
- On an average 4 crore i-mint points are redeemed every month
- Unlike a single brand loyalty program, the i-mint card does not restrict its members from shopping at a particular place or purchase a particular product. i-mint points can be earned at any of the partner or merchant’s outlets across 29 cities in India. The points accumulated from across partners can be redeemed for rewards such as electronics, holidays, jewelry, gift vouchers etc.
- i-mint gives its members an opportunity to earn i-mint points rapidly at the participating i-mint partners and merchants leading to faster redemption of rewards. Customers can locate i-mint affiliated merchants in their city:
- Through the merchant locator on the i-mint website (www.imintpoints.com)
- Logging on to http://imint.zook.in on their mobile browser
- Sending an SMS with imint <location> or <category> or <merchant name> to 57575665
- Currently i-mint
- Has a consumer base of over 9 million members nationally.
- Is available in 29 cities across India
- Has a merchant base of over 3000 across several cities
- Is the only loyalty program to penetrate Business-to-Employee sector by launching co-branded cards for employees of companies like Infosys
- Has also, launched an e-referral website in partnership with Global Talent Metrics called STAR REFERRAL.
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