* This is a budget that affirms the fact that in many broad ways India's economy is heading in right direction.
* The current international economic crisis is being seen as cause of the drop in GDP. That is why no drastic steps being taken to overcome that as the FM said that the worse is over.
* There has not been many drastic policy changes indicating that government wants to stay course.
* Increasing tax exemption, especially for women and senior citizen will mean the middle class of India will have more cash in hand.
* Many brands will eye that extra cash and advertising for that segment will increase. As online video ads enable better targeting than TV video ads, there will be more interest coming from big brands.
* Online spends among TV manufactures and consumer electronics will increase. To convey feel, they will do more online video ads
* FMCG sector has been stable through the day. This reflects markets understanding that extra cash with middle class converts into good revenue for FMCG too. They will be spending more in advertising to attract that segment.
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